Privacy Policy

121212.reviews is operated by MCM Enterprises, a DBA of SlateRiver LLC, a New Mexico limited liability company. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or use our platform at 121212.reviews (the “Platform”).

We are committed to protecting the privacy of our users, reviewers, and visitors. By accessing or using the Platform, you consent to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, you should not use the Platform.

We collect information you provide directly, including: your name and email address when you submit a reviewer application; your reviewer handle and profile information; the content of reviews you publish; form submissions including contact inquiries and feedback; and payment information necessary for affiliate commission payouts (processed through secure third-party payment processors).

We also collect information automatically when you visit the Platform, including: your IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, and other standard web analytics data. We may also collect device information such as screen resolution and device type for the purpose of optimizing the user experience.

We do not knowingly collect sensitive personal information such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data unless you voluntarily include such information in your reviews or profile.

We use the information we collect for the following purposes: to operate, maintain, and improve the Platform; to process and review your reviewer applications; to facilitate the publication of reviews and reviewer profiles; to administer the affiliate program, including tracking referrals and processing commission payouts; to communicate with you about your account, application status, or payout information; and to respond to your inquiries and support requests.

We may also use your information to: detect, investigate, and prevent fraudulent transactions and other illegal activities; enforce our Terms of Service and Affiliate Program Terms; analyze usage trends and improve the Platform; and comply with applicable legal obligations, including tax reporting requirements (e.g., IRS Form 1099 for affiliate earnings exceeding $600 in a calendar year).

The Platform uses affiliate tracking technology to attribute qualifying purchases to the referring reviewer. When a visitor clicks an affiliate link in a review, a tracking cookie is placed on their device with a 30-day duration. This cookie records the referring reviewer's identifier and the timestamp of the click. If the visitor completes a qualifying purchase within the 30-day window, the referring reviewer receives a commission.

We use a last-click attribution model, meaning that if a visitor clicks affiliate links from multiple reviewers, the commission is attributed to the last reviewer whose link was clicked before the purchase. Affiliate tracking data is used solely for the purpose of administering the affiliate program and is not sold or shared with unaffiliated third parties for marketing purposes.

In addition to affiliate tracking cookies, the Platform may use the following types of cookies: essential cookies required for the Platform to function properly (e.g., session management, authentication); analytics cookies to help us understand how visitors interact with the Platform; and preference cookies to remember your settings and preferences.

You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect the functionality of certain features of the Platform, including affiliate link tracking. By continuing to use the Platform with cookies enabled, you consent to our use of cookies as described in this section.

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically: reviewer account data is retained for the duration of your active reviewer status and for 3 years following account termination; published reviews are retained indefinitely as part of the public record of the Platform; affiliate transaction data is retained for 7 years to comply with tax and financial reporting obligations; and analytics and usage data is retained in anonymized form for up to 2 years.

You may request deletion of your personal information by contacting us at support@121212.reviews. We will process your request within 30 days, subject to any legal obligations that require us to retain certain information.

We implement reasonable administrative, technical, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit (TLS/SSL), secure server infrastructure, access controls limiting employee access to personal data, and regular security reviews.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account.

The Platform is not intended for use by anyone under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information as quickly as possible. If you believe that a child under 18 has provided us with personal information, please contact us at support@121212.reviews.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the Platform's functionality. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically.

If we make material changes to how we collect, use, or share your personal information, we will notify active reviewers via email at least 14 days before the changes take effect. Your continued use of the Platform after any changes to this Privacy Policy constitutes your acceptance of the revised policy.

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: support@121212.reviews

Platform: 121212.reviews, operated by MCM Enterprises, a DBA of SlateRiver LLC, a New Mexico LLC.