Privacy Policy

1. Who We Are

121212.reviews is operated by MCM Enterprises. This Privacy Policy explains how we collect, use, and protect information about visitors, readers, and reviewers on the Platform. For questions, contact us at reviews@121212.reviews.

2. Information We Collect

Information You Provide

• Reviewer applications: Name, email address, reviewer handle, preferred review categories, and sample review content submitted through our application form.
• Review content: The text of reviews, star ratings, and product/service details submitted by approved reviewers.
• Contact inquiries: Name, email, and message content submitted through contact forms.

Automatically Collected Information

• Usage data: Pages visited, time on site, referring URLs, and general browsing behavior via standard web analytics tools.
• Device and browser data: Browser type, operating system, screen resolution, and IP address (used in aggregate, not for individual identification).
• Affiliate click data: When you click an affiliate link, the affiliate network logs the click for commission tracking. We receive aggregate reporting but not personally identifiable purchase data unless you are the reviewer receiving commission.

3. How We Use Your Information

• To process and evaluate reviewer applications
• To publish approved reviews on the Platform and across the 121212 ecosystem
• To administer affiliate commissions for approved reviewers
• To respond to inquiries and provide support
• To improve the Platform based on aggregate usage patterns
• To send reviewers account-related communications (payout notifications, policy updates)
• To comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Affiliate Tracking and Third Parties

Reviews on this Platform contain affiliate links. When you click these links, you are directed to third-party merchant websites. Those merchants may place cookies on your browser to track conversions for up to 30 days. We are not responsible for the privacy practices of those third-party sites. Please review their privacy policies before making purchases.

We use standard affiliate network infrastructure to track click-through and conversion data for reviewer commission purposes. This data is processed in accordance with the affiliate network's privacy policy.

5. Cookies

We use minimal cookies necessary to operate the Platform, including session management and analytics. We do not use advertising cookies or behavioral tracking cookies for ad-targeting purposes. You can control cookie settings through your browser; note that disabling cookies may affect Platform functionality.

6. Data Retention

Reviewer application data is retained for the duration of the reviewer relationship and for a reasonable period thereafter. Published review content is retained as long as it remains on the Platform. Analytics data is retained in aggregate form. You may request deletion of your personal data by contacting us at reviews@121212.reviews.

7. Security

We implement reasonable technical and organizational measures to protect information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission or storage system is completely secure. We encourage reviewers to use strong, unique passwords for their accounts.

8. Children's Privacy

The Platform is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, contact us immediately at reviews@121212.reviews and we will delete it promptly.

9. Your Rights

Depending on your location, you may have rights including:

• Access to the personal information we hold about you
• Correction of inaccurate information
• Deletion of your personal information (subject to legal obligations)
• Objection to or restriction of certain processing
• Data portability (where technically feasible)

To exercise any of these rights, contact us at reviews@121212.reviews.

10. California Residents

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete it, and the right to opt out of its sale. We do not sell personal information. To submit a CCPA request, contact reviews@121212.reviews.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date. For material changes, we will notify active reviewers by email where reasonably practicable.

12. Contact

For privacy-related questions or requests, contact us at reviews@121212.reviews.